And if our best designers, ensconced in their labs with world-class teams, cannot reliably produce successful products, we should admit to ourselves that perhaps so-called “design science” remains much less developed than computer science, and that we’d do well to stay humble despite our rising stature. Design’s new prominence means that design’s failures have ever-greater visibility. Having the integrity and introspective accuracy to distinguish what one likes from what is good, useful, meaningful is vital; we do not work for ourselves but for our users. What do they want? What do they need? From what will they benefit? While answering these questions, we should hew to data, be intuitive about our users and their needs, and subject our designs to significant criticism and use before validating them.
If you do any sort of design work, read this. Then bookmark it. Then read it again, once every month.
—Friday, 25 April 2014