It would be much more honest if they called it Google Ad Designer. Google needed a way to help designers make HTML5-based advertisements, and this is their solution.
I understand wanting to help create good web ads, but I’m curious why Web Designer doesn’t look like any of the company’s other applications. Most of Google’s recent designs have shared a consistent language, as noted by Farhad Manjoo of Fast Company:
White space. Cards. Clean typography. And a simple, consistent interface to access Google’s boundless power. These are the most recognizable elements in Google’s new library of design elements–the main phrases in what the company calls its common design language.
White space? Clean typography? Just look at it. There’s no acknowledgment of these principles. I personally think it looks ugly, but then so do most web advertisements out there.
—Tuesday, 1 October 2013