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Hi. All my current writing is over at Audacious Fox, and I'd love to show you around. Thanks for reading.

Voice and Tone

The rhetorical style guide for the writers at digital-newsletter company, MailChimp:

Before you write content for MailChimp, it’s important to think about our readers. Though our voice doesn’t change, our tone adapts to our users’ feelings.

Even with short, one-sentence copy, it is critical to understand the context of your users’ emotions and state of mind. More companies should have documents like this.

Wednesday, 21 May 2014