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Hi. All my current writing is over at Audacious Fox, and I'd love to show you around. Thanks for reading.

Minimizing Brands

Mehmet Gozetlik, the founder of design collective Antrepo, has taken 17 well-known brands and reduced their products’ branding to the bare minimal. Although I think consumers would quickly tire of everything being set in Helvetica, I do like how Gozetlik favored printing directly on the glass or plastic instead of using a paper wrapper.

Monday, 3 February 2014