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Hi. All my current writing is over at Audacious Fox, and I'd love to show you around. Thanks for reading.

Elon Musk on Model S Fire

After numerous reports and videos of a Telsa Model S being on fire at the end of a highway off-ramp, Telsa C.E.O. Elon Musk commented on the company blog:

The Model S owner was nonetheless able to exit the highway as instructed by the onboard alert system, bring the car to a stop and depart the vehicle without injury. […] For consumers concerned about fire risk, there should be absolutely zero doubt that it is safer to power a car with a battery than a large tank of highly flammable liquid.

As pointed out by John Gruber, Musk and Telsa have a beautifully-clear, plain laguage they use when writing these types of posts; it goes a long way in building trust with consumers.

Sunday, 6 October 2013