Apple and Nike have always had a good relationship (remember the Nike + iPod Sport Kit?) so it’s little surprise that one of the first “big” apps to take advantage of the 5S’s new activity-monitoring M7 processor is from Nike.
I do wonder how much longer this relationship will last, however, given that Nike has a whole line of wrist wear designed to do the M7’s job without an iPhone. Things will get interesting if Apple ever does enter into the wearable-computing game.
—Monday, 4 November 2013