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Hi. All my current writing is over at Audacious Fox, and I'd love to show you around. Thanks for reading.

Whitney

Avenir Next has long been my typeface of choice for kyledreger.com. However, Avenir Next only comes pre-installed on OS X machines, which means that I had to fallback to system fonts for my Windows readers.

As I was working on a typographical refresh of the entire site, I decided that it was time to choose a webfont that would appear the same to all readers, as the font family would be served with the webpage itself and agnostic to the operating system. After looking at a variety of webfont hosts, my search inevitably ended with the renowned Hoefler and Co’s cloud.typography.com.

I knew it would end here, too. Some of the most recognizable fonts in the world come from H&Co. (formerly H&FJ), and I’ve been eyeing their library of typefaces for quite a few years.

Next came the difficult part. Avenir Next is a fantastic typeface. It’s got a geometric element to it, and the x-height is something I find aesthetically pleasing; finding a replacement font family would be no small task. However, after browsing through all of H&Co’s fonts, I couldn’t help but fall in love with Whitney: a genuine and simple sans-serif. I find that the crisp and kerned letters — particularly at small font sizes — also helps keep things readable, even at a smaller font size (currently 14px).

I may experiment with a few other typefaces from H&Co, but Whitney does an exceptional job at passing along my unspoken, rhetorical message. For now, I’m extremely pleased, and things (literally) look fantastic.

Thursday, 8 May 2014